Les Stern's Marketing Musings

Hope you had a great Thanksgiving, and that you enjoyed your family, food and football (well at least the first two for us Chicagoans).  ...

  This week is Passover.  Jews around the world will gather for the Seder to tell the story of Passover.  A central part of the Seder is th...

We recently began a native advertising campaign for a client.  So far it is doing great… better at driving people to our Website than any...

While it was a dog of a game (no pun intended), give credit where credit is due: Seattle was brilliant.  Wish I could say the same about ...

Use data.  Spend a little money on data, be it as simple as Google Analytics to monitor your Website behavior to purchasing outside data ...

Hope you had a great Thanksgiving.  Your leftovers are now put away.  If you are a MOT (if you don’t know what that is – you aren’t), you...

I live in Northbrook, IL.  The big issue in our town is whether to allow a Wal-Mart to be built here.  I am not going to give my opinion, w...

This week is Passover.  Jews around the world will gather for the Seder to tell the story of Passover.  A central part of the Seder is t...

Last week’s Grey’s Anatomy had the docs bristling because some consultants were referring to their patients as clients.  Which got me ...

First, a review.   In evaluating these ads, I used a framework developed by some folks at Northwestern Kellogg.   The framework is called ...