Coca Cola has partnered with the American Academy of Family Physicians to "promote healthy soft drink consumption". As part of the deal, the AAFP will receive a six-figure grant from Coke to develop education material to teach consumers about the role beverages and sweeteners can play in a healthy active lifestyle.
Not sure if this is great, bad or ugly. What do you think?
Great marketing. Me and you both know Coke is only here to make money but if you can advertise and make it look like you are trying to help than that is even better. As for the AAFP, they get money and that can only help their fight against child obesity which soft drinks are a big part of.
ReplyDeleteIt is like all the las Vegas casino commercials, which at the end, always have a message about them helping people with gambling problems. Do you really think they care about people with gambling problems? The more people with gambling problems, the better for them.
It's called capitalism my friends. Yes, Coke sells its products to make money. We all work to make money and improve our quality of life. At least Coca-Cola is taking responsibility and trying to address childhood obesity and other health issues. Something parents should be doing themselves.
ReplyDeleteCoca-Cola will do what they always have done. The AAFP should know better than to get in bed with Coca-Cola.
ReplyDelete