Interbrand has just published its annual listing of Top 100 Global Brands. The top 10 brands - with my comments:
1. Coca-Cola (A "classic")
2. IBM
3. Microsoft (Did not win any points with me with the 2007 Office suite. I know lots of customers did not like this)
4. GE
5. Nokia (Always pays attention to its customers)
6. McDonald's (Say what you want about this "hometown" favorite, but you know what you are going to get from them. And they have taken steps to make their menu healthier)
7. Google (Ubiquitous. You don't search, you "google.")
8. Toyota (Another reliable brand. You know what you are going to get, and you trust them)
9. Intel
10. Disney (Have not been a Disney customer for a while, but people who are say they still receive a superior experience)
Click here to go to Interbrand. Make sure you navigate to Business Week.
http://interbrand.com/ If the link does not work, e-mail me at les@lsternmktg.com
And what are your favorite brands on this list or not on this list? Any brands here that should not be? We invite you to post a comment.
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