I saw one of Apple's new Mac ads last night (see link below) Great ad...simple...clever...gets the message across. Got me to thinking what a great brand Apple is. They managed to create a brand (IPod) out of a category (MP3 player) that was very confusing - certainly to people of my generation. They positioned the product to make it easy to understand how to use it, and made it easy to get music via ITunes (the "razor blades"). Then they created great brand extensions like docking stations, clock radios, etc. And of course, the experience extends to whenever you walk into one of their stores or call their Customer Support. I actually received a personal thank you e-mail from a support rep a few weeks ago after I called her. When was the last time that ever happened to you?
Anyway, you can click on the link below to view the ad. And share your comments on Apple's great marketing, or any other great, bad or ugly marketing experiences you have had.
http://www.youtube.com/watch?v=KIABtnUruGs
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