Thursday, November 19, 2009

Coke and the AAFP

Coca Cola has partnered with the American Academy of Family Physicians to "promote healthy soft drink consumption". As part of the deal, the AAFP will receive a six-figure grant from Coke to develop education material to teach consumers about the role beverages and sweeteners can play in a healthy active lifestyle.

Not sure if this is great, bad or ugly. What do you think?